Proof from a real project
Ferro Home Services PPC
Digital Marketing
2.6x qualified leads, same budget
A restructured Google Ads account focused on cost-per-lead, not just clicks.
See the case studyGoogle Ads & Meta Ads management
Google and Meta ads that bring leads, not just clicks
We run Google Ads and Meta Ads (Facebook and Instagram) for small and growing businesses, judged on one number: what each real lead costs you. Google catches people already searching; Meta reaches the ones who will need you next. One team, one budget, one report.
Why ad budgets disappear without bringing leads
Google Ads and Meta Ads both make it easy to spend money and hard to see what it bought. Broad keywords and automatic settings on Google, or wide audiences and boosted posts on Facebook and Instagram, mean you pay for people who were never going to buy.
The second leak is tracking. If calls, forms and bookings aren't measured properly, each platform optimises for cheap clicks instead of customers, and both take credit for the same lead. Nobody can say which campaign actually works.
The third is where the click lands. Sending paid traffic to a general homepage wastes it. Our Google and Meta Ads management fixes all three, and judges every campaign on both platforms by one number: what a real lead costs you.
Sound familiar?
- Your ad spend keeps rising, but leads don't.
- Google and Meta each claim the same lead, so nobody knows what works.
- Clicks land on a homepage that doesn't convert.
- Boosted posts get likes but never bring enquiries.
What our Google and Meta Ads management includes
Account audit
Wasted spend, weak targeting and tracking gaps found in Google Ads and Meta Ads Manager in the first week.
Conversion tracking
Calls, forms and bookings tracked with Google tags and the Meta Pixel and Conversions API.
Google search campaigns
Search, Performance Max and remarketing structured by service and location.
Meta lead campaigns
Facebook and Instagram campaigns with lead forms or landing pages, aimed at your ideal customers.
Ad copy and creative
Search ads, images and short videos written, designed and tested continuously.
Landing pages
Dedicated pages that match each ad and turn the click into a lead.
Weekly optimisation
Search terms, audiences, bids and budgets reviewed every week across both platforms.
One clear report
Cost per lead and revenue by platform and campaign, every month.
Which setup fits your business
Google catches demand that already exists; Meta creates it. Most businesses start in one of these three places.
Management runs as a monthly plan with a fixed fee, separate from your ad spend, which you pay to Google and Meta directly.
How your paid ads management runs
First week
Audit and goals
We review your Google Ads and Meta accounts or market, agree a target cost per lead and estimate a realistic budget for each platform.
Week 2
Tracking setup
Calls, forms and bookings tracked through Google Tag Manager, Analytics, the Meta Pixel and Conversions API, so each lead is counted once.
Weeks 2–3
Campaigns, creative and landing pages
Search campaigns by service and location, Facebook and Instagram ads with images and short video, and landing pages that match each ad.
Every week
Optimise and report
Search terms, audiences, creative and budgets tested weekly, with a monthly report on cost per lead by platform.
What we work with
We manage search campaigns in Google Ads and Microsoft Advertising, and social campaigns for Facebook and Instagram in Meta Ads Manager. Tracking runs through Google Tag Manager, Google Analytics 4, the Meta Pixel and the Conversions API, so results hold up as browsers block more cookies.
Reports come from one Looker Studio dashboard covering both platforms, which you can open any time. When it helps, we connect your CRM so you see which ads produced paying customers, not just enquiries.
Tools we use
- Google Ads
- Meta Ads Manager
- Meta Pixel and Conversions API
- Google Tag Manager
- Google Analytics 4
- Looker Studio
What to look for in a Google and Meta Ads agency
Five questions to ask before handing over an ad budget.
Whose accounts are they?
Your Google Ads account, Meta Business Manager and pixel should be in your name. You keep the data if you ever move on.
How are fees set?
A fixed management fee keeps advice honest. Percentage-of-spend fees reward spending more.
What counts as a conversion?
Real leads such as calls, forms and bookings, not page views, likes or clicks.
Who makes the creative?
Meta ads live or die on images and video. Ask who produces them and how often they're refreshed.
One report or two?
Results from both platforms should sit side by side, with leads counted once, in plain words.
What you bring to the work
Your margins
Knowing what a customer is worth lets us set the right target cost per lead.
Lead feedback
Telling us which leads became customers sharpens targeting on both platforms fast.
Photos and video
Real photos and short clips of your work, team or product make the strongest Facebook and Instagram ads.
Access
Your Google Ads, Meta Business Manager, Analytics and website, or we set them up in your name.
How campaigns improve over time
The first weeks are about learning: which searches, audiences, creative and pages convert. After that, budget shifts steadily towards what works, on whichever platform it is, and away from what doesn't.
Every month you see cost per lead, number of leads and revenue by platform and campaign, with the changes we made and what's next.
FAQ
Transparent, direct and jargon-free. Question not here? Just send us a message.
Frequently asked questions
Should I advertise on Google or Meta?
Often both, for different jobs. Google Ads reaches people actively searching for your service; Meta Ads on Facebook and Instagram reaches the right people before they search. We recommend a split based on your market and what a customer is worth.
How much should I spend on Google and Meta ads?
It depends on your market, competition and customer value. We estimate a realistic starting budget from keyword and audience data before you spend anything, then move budget to whichever platform brings cheaper leads.
How much does ads management cost?
We charge a fixed monthly management fee, separate from your ad spend. You pay Google and Meta directly, so there's no incentive for us to push spend up.
How quickly will I see results?
Ads can bring leads within days of launch. The first four to eight weeks are about learning which searches, audiences and creative convert, after which cost per lead usually comes down.
Do I keep ownership of the ad accounts?
Always. Your Google Ads account, Meta Business Manager, pixel and all their data stay in your name.
Can you fix campaigns that are already running?
Yes. Most of our work starts with an audit of existing Google and Meta accounts: we find wasted spend, fix tracking and restructure campaigns.
Do you create the ad creative and landing pages?
Yes. We write the ads, design images and short videos for Facebook and Instagram, and build landing pages that match each campaign.
Next step
Tell us what you need
Book a free 30-minute call. You'll get an honest recommendation and a fixed-price quote, even if we don't end up working together.