Proof from a real project
Summit Realty Social Growth
Digital Marketing
+180% social engagement
A content and community strategy that turned a dormant page into a lead channel.
See the case studySocial media marketing
Social media marketing that builds trust before the first call
We plan, create and manage social media content that shows your expertise and turns followers into enquiries, with paid campaigns on Meta and LinkedIn when you're ready to grow faster.
Why posting more rarely brings more customers
Many businesses treat social media as a posting schedule: something has to go out every few days. The result is content that fills the feed but doesn't show why anyone should choose you.
People check your social profiles before they call. They want to see real work, real people and proof that you know what you're doing. Generic posts and long silences both cost trust.
Our social media marketing starts with what your customers care about, turns your expertise into content worth stopping for, and adds a clear next step so followers become enquiries.
Sound familiar?
- Your pages have gone quiet or post without a plan.
- Followers like your posts but never get in touch.
- You don't have time to create content every week.
What our social media management includes
Social media strategy
Platforms, topics and formats chosen around what your customers care about.
Content creation
Posts, carousels and short videos in your brand voice.
Monthly content plan
Every post planned ahead and approved by you before it goes live.
Community management
Comments and messages answered quickly and professionally.
Paid social campaigns
Meta and LinkedIn ads targeted at people ready to buy.
Lead capture
Lead forms and booking links connected to your CRM.
Profile optimisation
Bios, highlights and links set up so visitors know what to do next.
Monthly insights
Reach, engagement and enquiries, with what we'll change next.
Which plan fits your business
Three common starting points, from steady organic content to campaigns built for leads.
Plans run monthly at a fixed fee. Ad spend, if any, is paid to the platform directly.
How the work runs each month
First two weeks
Strategy
We study your customers and competitors, choose one or two platforms and agree the topics, formats and voice.
Monthly
Content plan
You get next month's posts to review in one place. Nothing goes live until you approve it.
Every week
Publish and engage
Posts go out on schedule, and comments and messages get answered quickly and professionally.
Monthly
Report and adjust
Reach, engagement and enquiries reviewed, with what we'll change in next month's plan.
What we work with
We focus on the platforms your customers actually use, usually Instagram and Facebook for local businesses and LinkedIn for B2B. Short video works on all of them and gets priority in the plan.
Content is designed in your brand style and scheduled through Meta Business Suite or a scheduling tool. Ads run in your own ad accounts, with tracking so leads are counted properly.
Tools we use
- TikTok
- Meta Business Suite
- Canva and Figma
What to look for in a social media agency
Five checks before you hand over your brand's voice.
A strategy before posts
They should start with your customers and goals, not with a posting calendar.
Approval before publishing
You see and approve content before it goes live.
Content made for you
Your work, your team and your expertise, not recycled stock templates.
Leads, not just likes
Reports should include enquiries and bookings, not only reach and followers.
Your accounts stay yours
Pages, ad accounts and content remain in your business's name.
What you bring to the work
Access to your work
Photos, short clips and moments from projects. A few minutes a week makes content real.
Your expertise
The questions customers ask you become some of the best-performing posts.
Quick approvals
Reviewing the monthly plan on time keeps posting consistent.
Lead feedback
Telling us which enquiries came from social helps us do more of what works.
How results build over time
Consistency compounds on social media. After a few months of regular, useful content, your profiles start doing real work: people arrive already trusting you.
Paid campaigns then amplify the posts that perform best. Each month you see what worked, what didn't and how many enquiries came in.
FAQ
Transparent, direct and jargon-free. Question not here? Just send us a message.
Frequently asked questions
Which social media platforms should my business be on?
Usually one or two: wherever your customers already spend time. For most local service businesses that's Instagram and Facebook; for B2B it's LinkedIn.
How much do social media management services cost?
Plans run monthly at a fixed fee, depending on platforms and how much content you need. Ad spend, if any, is paid to the platform directly.
Do you create the content or do we?
We do, with your input. You approve a monthly plan before anything is posted.
How often should we post?
Consistency matters more than volume. For most businesses, three to four good posts a week on one or two platforms beats daily posting everywhere.
Can social media really bring in leads?
Yes, when content is paired with clear calls to action and lead forms. We track enquiries, not just likes.
Do you run social media ads?
Yes. We promote your best-performing content on Meta and LinkedIn. For lead-focused campaigns on Facebook and Instagram, see our Google and Meta Ads management service.
Do you make short videos?
Yes. We plan, script and edit short-form video, using footage from your team or a short shoot.
Next step
Tell us what you need
Book a free 30-minute call. You'll get an honest recommendation and a fixed-price quote, even if we don't end up working together.